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Single Ladies

by mikoda
August 5, 2013

Consumers are still spending money in this economy and women are a driving force behind it.  Here are some interesting statistics:

  • Since 2005, women have earned more college degrees in the US ; 57% of Bachelors,  60.6% of Masters and 50.5% of Doctoral level degrees
  • From 1990 to 2006, women’s incomes grew by a factor of 32.9% and men’s 6.3%

The Miley/Mack research shows in the age group of 18-30 that:

  • 94% of women and 90% of men rated financial independence as being very important
  • 94% of women and 89% of men rated taking care of themselves as being important
  • Owning a home was very important to 44% of men and 76% of women

Women are looking for a more balanced lifestyle than ever before.  Businesses that provide lifestyle coaching may find that their firms may be more attractive to women.  As we enter into a new decade, it will be interesting to see how these changes influence the future purchasing power balance between the sexes.

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