Consumers are still spending money in this economy and women are a driving force behind it. Here are some interesting statistics:
- Since 2005, women have earned more college degrees in the US ; 57% of Bachelors, 60.6% of Masters and 50.5% of Doctoral level degrees
- From 1990 to 2006, women’s incomes grew by a factor of 32.9% and men’s 6.3%
The Miley/Mack research shows in the age group of 18-30 that:
- 94% of women and 90% of men rated financial independence as being very important
- 94% of women and 89% of men rated taking care of themselves as being important
- Owning a home was very important to 44% of men and 76% of women
Women are looking for a more balanced lifestyle than ever before. Businesses that provide lifestyle coaching may find that their firms may be more attractive to women. As we enter into a new decade, it will be interesting to see how these changes influence the future purchasing power balance between the sexes.